{"id":16187,"url":"\/about\/","layout":"standard","version":"2021-10-08T09:34:24.000000Z","blocks":[{"id":112829,"type":"slideshow","published":1,"size":{"x":12,"y":0},"order":0,"items":[{"id":469303,"type":"slide","published":1,"size":{"x":0,"y":0},"order":1,"items":[],"properties":{"title":{"id":942519,"value":"About"},"image":{"id":942520,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/5ddff363d7ed57.43279040.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"},"copy":{"id":942521,"value":null},"align":{"id":942522,"value":"center"},"actions":{"id":942523,"value":"[{\"text\":\"\",\"href\":\"#\"}]"}}}],"properties":{"title":{"id":942091,"value":null},"copy":{"id":942092,"value":null},"speed":{"id":942093,"value":"6000"},"mode":{"id":942094,"value":"random"},"primaryActions":{"id":942095,"value":"0"},"fullWidth":{"id":20908003,"value":"1"}}},{"id":112884,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"html":{"id":942525,"value":"<p>Did you know, textile dyeing is the second largest polluter of clean water globally, after agriculture.<\/p><p>Every year, 100 billion new items of clothing are produced - most using toxic dyes and non-organic cotton (which requires heavy use of pesticides).<\/p><p>Meanwhile, a truck load of old clothing is either burned or buried in landfill <strong>every second!<\/strong><\/p><p>We have an environmental problem on a Global scale caused by 'fast-fashion' and we decided to take a stand.<\/p><p>Vitalife Threads was founded by a Group of companies called the 'Vitalife Group'. A small group of entrepreneurial businesses focused on health, wellbeing, and positive change.<\/p><p>Through our Love Health Hate Waste initiative, we've already saved over \u00a38m of health foods, supplements, and drinks from landfill - instead making them available to customers at a more affordable price and making leading a healthy lifestyle more attainable for people.<\/p><p>With every business we establish or get involved with, we aim to deliver significant positive change and impact.<\/p><p>We never intend to enter an industry to dominate the space, and never have any profit-driven plans. Instead, we focus on setting an example - being the impetus for the more established players to 'up their game' when it comes to environmental responsibility, ethics, and generally having a positive impact on both the people they serve, and all other stakeholders.<\/p><p>We try to 'Be the Change' that we want to see in the World.<\/p><p>This is what we stand for, and why we're here.<\/p><p>We are partnered with one of the leading manufacturers in the eco-clothing industry, and this allows us to offer clothing that is produced by 100% wind energy, is 100% organic, uses no toxic chemicals during printing and dyeing, uses no animal-based materials, avoids any animal testing, and offers a 'full-loop' solution - one that allows you to return garments to us once they have reached the end of their useful life, and we recycle them into new clothes!<\/p><p><\/p>"},"title":{"id":942526,"value":null},"subTitle":{"id":942527,"value":null},"paragraph1":{"id":942528,"value":null},"paragraph2":{"id":942529,"value":null},"paragraph3":{"id":942530,"value":null},"ratio":{"id":942531,"value":"short"}}},{"id":112924,"type":"pod","published":1,"size":{"x":12,"y":4},"order":2,"items":[],"properties":{"title":{"id":942835,"value":null},"copy":{"id":942836,"value":null},"badge":{"id":942837,"value":null},"href":{"id":942838,"value":null},"overlay":{"id":942839,"value":"0"},"ratio":{"id":942840,"value":"short"},"textAlign":{"id":942841,"value":"center"},"image":{"id":942842,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/5ddff4cc452dd7.97019796.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"}}},{"id":112925,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":3,"items":[],"properties":{"html":{"id":942843,"value":"<p>It's how we think all producers and brands in the fashion industry should operate - but they don't.<\/p><p>So, here we are, being the change we want to see.<\/p><p>Take a look at some of our <a href=\"https:\/\/www.vitalifethreads.com\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">awesome designs<\/a>, and be part of the change too!<\/p>"},"title":{"id":942844,"value":null},"subTitle":{"id":942845,"value":null},"paragraph1":{"id":942846,"value":null},"paragraph2":{"id":942847,"value":null},"paragraph3":{"id":942848,"value":null},"ratio":{"id":942849,"value":"short"}}}],"properties":{"title":{"id":942087,"value":"About"},"description":{"id":942089,"value":"Vitalife Threads was started to inspire action against fast-fashion and the negative impact that it has on the environment. Be the Change. It's what we stand for, and why we're here."},"ogImage":{"id":942090,"value":"https:\/\/images.podos.io\/5ddfe9675a6491.70240452.jpeg.jpg?w=1200&h=auto"},"userSaved":{"id":942834,"value":"1"},"isStorePage":{"id":4241650,"value":"1"}},"labels":[],"published":1,"sitemap":1,"divisionId":33451,"edited":true}